Storyland Village Neptune

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Storyland Home | Page 1

STORYLAND Village in Asbury Park was located just off the Asbury Park Circle. Storyland disappeared in the 60's. No one that I ever heard of saved it....

This season membership card to Storyland Village was found in the trash while hunting for junk, at a yard sale across from my moms. There we find a treasure of Asbury Park stuff. From 1961.  Notice the address is 2nd Ave - this was found (rescued) in the trash in Wanamassa in 2000. The owner was a glaser - a glass store owner by the name of Pincow (sp).


See our pages on Amusement History.

This from Chuck Hull - his recollection of Story Land

Until I found your Website, I thought I was the last person on earth who remembered its existence.  I’ve never found anyone in my age group (57+) who has any recollection of the place.

Storyland was right on the Asbury circle.  By definition it was a “roadside attraction” rather than a theme or amusement park.  When I describe it to my kids I call it the great-grandfather of places like Great Adventure and Busch Gardens .  The place consisted of displays of storybook characters – the Three Little Pigs, Mother Goose, Jack & Jill, etc.  Everything was brightly colored and you could walk up and look inside the houses, all of which were “kid size.”  The place was in a forest setting, and I also remember a large pavilion in the shape of a birthday cake.  I believe there was also a picnic grounds, but no rides originally.  Before its demise, they added on a Wild West section with gunfights and bank robberies.  This was probably in direct competition to another popular attraction of the day, Wild West City in Northern New Jersey , and due to the popularity of Westerns on TV at the time.  Eventually the place was torn down and replaced with a Sears, which was buying land and building stand alone stores throughout New Jersey at the time in places like Middletown and New Brunswick .

I had forgotten about the place until I was in a tax class at college in the mid ‘70s, and the teacher was telling us how Sears stores were losing business whenever there was a major mall nearby, and he used Seaview Square Mall as an example.  By chance I happened to be in the area not long after and what he had said was true – Sears had moved across the street to the mall, and I believe a truck dealership had taken its place.  I haven’t been down that area in some time, so I don’t know what sits upon the former home of Storyland Village now.  Perhaps someone reading this can update the story of the area.

The concept of Storyland Village would be considered lame by today’s standards compared to places like Great Adventure with its glitzy rides, noisy arcades, and rock concerts.  However, Storyland and places like it were symbolic of a time when life moved at a slower pace and people actually rested on a Sunday.  It provided a destination for those sometimes unwanted Sunday afternoon rides our parents took us on as children because cable TV, video games and mall shopping were things of the future.  Attractions like this probably contributed to the origin of the phrase still used by kids today: “Are we there yet?”

Thanks for proving the place was not a figment of my childhood imagination.

Chuck Hull


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